Share in Data, Government, Origination, Secondary Market, Servicing Agents & Brokers Attorneys & Title Companies Barack Obama Consumer Financial Protection Bureau Lenders & Servicers Processing Richard Cordray Service Providers Treasury Department 2012-01-06 Ryan Schuette Obama Praises, Meets With Cordray, CFPB Staff January 6, 2012 429 Views “”President Barack Obama””:http://www.whitehouse.gov/administration/president-obama stopped by the “”Consumer Financial Protection Bureau””:http://www.consumerfinance.gov/ (CFPB) earlier Friday to welcome the staff and new director Richard Cordray.[IMAGE]After thanking the CFPB’s staff and discussing the latest jobs figures, he reaffirmed the bureau’s role as a federal regulator, describing its “”critical role to play in making sure that everybody plays by the same rules.”” Obama went on to praise regulators for their roles in making sure “”the big banks on Wall Street play by the same rules as community banks on Main Street. To make sure that the rules of the road are enforced, and that a few bad actors in the financial sector can’t break the law, can’t cheat working families, can’t threaten our entire economy.””[COLUMN_BREAK]The chief executive sent shockwaves around the mortgage servicing and lending industries Wednesday by making the controversial decision to recess appoint Cordray as CFPB director.The move bypassed lawmakers in the Senate, namely 44 Republicans that vowed earlier this year to block any nominee for the bureau, no matter the party affiliation.Prominent trade groups ├â┬ó├óÔÇÜ┬¼├óÔé¼┼ô including the U.S. Chamber of Commerce ├â┬ó├óÔÇÜ┬¼├óÔé¼┼ô released statements pledging to do anything to overturn the president’s recess appointment.Already Cordray made moves as director by naming Raj Date, erstwhile Treasury special assistant for the bureau, as deputy director.While speaking at the bureau, Obama also discussed the CFPB’s “”Know Before You Owe”” campaign, praising it for “”doing three big things”” for the country’s homeowners.””It’s making home loan applications more transparent, so that families will know what they owe on their mortgages,”” he said. The CFPB came out with news Thursday that it plans to undertake its full rulemaking authority for 18 consumer financial laws, continuing with supervisory policies for nonbank financial entities.
Follow these five rules when creating your brand video to engage with viewers and turn them into brand ambassadors.Kerrin Sheldon, cofounder of humanity.tv, writes in Fast Company that “one of the fastest ways to spread your message” on the web is by creating a brand video “that engages and enthralls viewers enough to get them to share it.” Even though an online brand video “may not initially result in direct sales, it creates brand ambassadors, fans, and loyalists.”To help you creative a shareable video, Sheldon presents five rules for production. First, Sheldon says, “be authentic.” You’re reaching a younger audience for the most part, so be real. After that, make sure your brand video tells an engaging story that fits your messaging. Be sure to commit to the promotion of your brand video, develop a consistent voice, and strive to market a movement instead of just a product. Follow these five rules, and watch your followers, fans, and likes start climbing every time you release a brand video.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis