Two agents investigated by ASA over misleading online property ad complaints

first_imgTwo agents have been investigated by the Advertising Standards Authority (ASA) this week for misleading online property ads following complaints from the public.The more serious of the two was a complaint about two digital adverts by Lincoln-based agency Mundys Property Services.One featured the claim that it offered “100% tenant satisfaction – Let with confidence – 100% of our tenants would be happy to let through Mundys again” and a second that included the text “Mundys… A customer survey about our services produced a 100% satisfaction rating”.The claims were based on a 2013 survey of tenants moving into properties let by the company.The complainant challenged whether the “100% satisfaction” claims were misleading because the survey didn’t canvass the tenants about the company’s overall service.After being approached by the ASA, Mundys said they would removed the ads and would not use the claims again – although at the time of publication the ad remains on one of its website home pages (pictured, left).Online property adsIn a less serious case, Reeds Rains Ltd was referred to the watchdog after a complainant spotted a listing on Rightmove for a rented property that featured an expired 50% discount for tenants who moved in before Christmas. Reeds Rains said that the ad had appeared in error and removed it.Mundys Property Services advertising standards authority ASA Reeds Rains ltd January 17, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Two agents investigated by ASA over misleading online property ad complaints previous nextRegulation & LawTwo agents investigated by ASA over misleading online property ad complaintsOne ad in particular reveals the perils of making claims that are out of date or inaccurate, the ASA judgement reveals.Nigel Lewis17th January 201801,258 Viewslast_img read more