Credit union budgeting for weird times: Double down on different

first_img 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Brian Wringer Former watermelon farmer Brian Wringer wears several hats for iDiz Incorporated, including Web Projects Manager, Wordsmith, and Big Idea Guy. He builds better credit unions by day and weird old … Web: Details It’s budget season for credit unions, but it’s also silly season in politics and wacky times in finance. Even the weather is off-the-charts odd, and strange growth-eating monsters are creeping over the horizon in every direction.In times like these, how do you even begin to make your plans for the strange and stranger times to come in 2020?Weird is what credit unions are made forStrange times are a golden opportunity for credit unions to grow market share and wallet share. Credit unions will always be key to helping regular folks weather whatever storms are brewing.Credit unions at their best represent safety, security, and sanity. These are important emotional needs, and they’re only going to get more important.Get to know your monstersMonsters are the problems, big and small, now and in the future, that keep you from growing. Whether you’re facing the Wimpy Website Monster, the Static Strategy Monster, or the horrible Bankthink Behemoth, you’ll need to be brave and snuggle up to find their weak spots.Fixing these growth-blockers must be a high priority when you’re building budgets; credit unions simply can’t afford any added barriers. For example, if your website is still screaming “2002” (or even “2012”), it’s costing you members every day and needs to get fixed, pronto.Emotions are the keyNo one knows what the Fed is going to do in 2020, but with a little imagination you can pretty accurately predict what sort of emotional needs your members will have.How will you fulfill these needs better than anyone else? And what do you need to change and budget for in order to more clearly communicate the differences?Differentiation is the secret sauceYou can’t be bigger than the big banks, you can’t always be cheaper, but you can always be “Differenter”, and meet these emotional needs in a different and better way.Credit unions absolutely own concepts like warmth, humanity, and caring. Make the most of that. Make sure everyone can really feel and see an authentic difference.Different is your best investmentAnd that’s the key to sorting out the best places to invest money, time, and energy: what’s going to get you the biggest, most emotional, and most different bang for the buck? You are what you spend.Here’s an example: if community service is an important part of your “different DNA”, turn it up to 11. Instead of writing the same checks every year, how can you donate more time to multiply the effectiveness of the dollars? Are you supporting causes your members and employees are truly passionate about? Is there a plucky little nonprofit working on a little-known but important local cause where your involvement could change lives?Or maybe your website is OK, but there’s no “WOW!” factor any more. Tech changes fast, so maybe it’s time for a re-skin. Challenge your website developers to make your site simpler, faster, more finger-friendly, easier to update, and more integrated with your digital marketing.What if your credit union could do a better job of being where members turn for trusted answers? Maybe it’s time to focus on creating and sharing great online content fine-tuned for the issues folks in your town are worried about.If you’re wondering where all the younger members went, maybe it’s time to give them a CU to believe in. Younger people are very worried about the economy, and looking for answers. They naturally “get” the credit union difference, but only if they know about it. Make sure your tech is up to snuff and everything online is 100% mobile friendly.Budget more than moneyDon’t forget to budget and manage time, energy, attention, goals, and expectations as well as dollars and cents. Leverage professionals to make the most of your time and bring more spark to your creative.You’ll need to bring your marketing and branding “A” game. The credit unions that thrive in weird times will be the ones that make the smartest investments in amplifying and refining their unique, emotional connections to their members.last_img read more

CAF Congratulates Liberia’s ‘President-elect’ Weah

first_imgWeah’s first shot at the presidency was in 2005 where he lost to Sirleaf in the run-off.He captained the Liberian side that lost the 2002 World Cup ticket to the Super Eagles of Nigeria.Also, he was part of the Liberian side that lost 1-0 to the Super Eagles in the group stage of the 2002 Africa Cup of Nations in Mali.Weah who was the senator of Montserrado County was once named FIFA World Player and winner of the much-coveted Ballon d’Or.He was unofficially reported to have defeated his 73-year-old opponent Vice President Joseph Boakai in a landslide victory in Liberia on Wednesday morning.“I am deeply grateful to my family, my friends, and my loyal supporters who contributed to our campaign during this extremely long election season,” Weah announced on Twitter before the results were announced.Weah is set to replace Africa’s first female head of state, economist and Nobel Peace Prize winner Ellen Johnson Sirleaf, and see the West African nation, founded by freed American slaves, hand over power from one democratically elected government to another.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram The Confederation of African Football (CAF) has sent a congratulatory message to George Weah for emerging president of Liberia.Following a series of messages on Twitter on Wednesday congratulating Weah on his victory, CAF wrote on its verified handle: “Congratulations George Weah! Former Ballon D’or winner & Current President of Liberia.”last_img read more

Romney rakes in cash from Mormons

first_imgAlthough Romney’s membership in the Mormon church has often been discussed as a potential political liability, he has taken deliberate steps to turn his affiliation with the church into a fundraising asset. He has tapped wealthy Mormon donors including the Marriott family, founders of the hotel chain, and Jon M. Huntsman Sr., whose family made a fortune in plastics packaging. Last year, for example, Huntsman and his sons gave more than $100,000 to political action committees set up to lay the groundwork for Romney’s campaign. A handful of other Mormons have done so as well. They made the contributions through a chain of federal and state committees Romney set up that allowed donors to contribute the legal limit of $5,000 to each one. Residents of Utah, the center of the Mormon church, contributed about 15 percent of the total contributions, more per capita than any other state. Last fall, officials of the Romney campaign met privately with a senior leader of the Mormon church about reaching out to the 6 million Mormons around the country. The Boston Globe reported that Romney campaign officials also contacted officers of the church’s school, Brigham Young University, where Romney attended college. Two deans of the university’s business school later sent an e-mail message to 150 supporters and alumni soliciting donations for the campaign, the newspaper reported. Tax laws bar churches and other tax-exempt charitable groups from partisan politics. The church and the Romney campaign both issued statements denying any effort to enlist the church in supporting the campaign. A spokesman for the Mormon church said the meeting was a “courtesy visit,” and that Brigham Young had said the two deans acted inappropriately. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! WASHINGTON – Mitt Romney’s presidential campaign said Monday that it had raised $20 million during the first quarter, tapping two distant but rich networks – Wall Street and the Mormon church – to easily outpace his better known Republican primary rivals. Sen. John McCain, the Arizona lawmaker once considered the front-runner, brought in $12.5 million, his campaign said. It was an unexpected shortfall that could hamper his momentum, and his campaign acknowledged disappointment. Former New York Mayor Rudolph W. Giuliani’s campaign said it raised about $15 million. Both figures would have set records in previous years, but on Monday, they were dwarfed by the money raised by Romney and Sen. Hillary Rodham Clinton, D-N.Y., who brought in $26 million. Kevin Madden, a spokesman for Romney, said the total was “indicative of the extraordinary success he has had reaching out and discussing important issues with the American people.” Madden credited an online system – called “com-Mitt” – that the campaign had set up for volunteer fundraisers to e-mail information and solicitations to their friends and associates. Still, polls show that Romney remains relatively little known outside Massachusetts, where he was elected governor in 2002; the business world, where he delivered hefty returns for investors in Bain Capital, the private equity firm he founded; and in Utah, where he has played a prominent role in the Church of Jesus Christ of Latter-day Saints, and helped oversee the 2002 Olympics. last_img read more