How financial marketers can max a rebrand by tying it to web redesign

first_imgOne of the most effective ways to roll out a rebrand of your financial institution is to introduce it along with the launch of a website redesign. Serving as the virtual branch for your end-users and the online hub for your institution’s marketing efforts, your website represents the “always-on” face of your bank or credit union.While your new brand will eventually roll out to all your institution’s traditional and digital marketing channels, the website gives financial marketers an opportunity to unveil a rebrand to a widespread audience. The digital nature of a website also provides a forgiving format for moving from brand standards in theory to an actual practical application.It makes a lot of sense to debut a new brand on your institution’s website to preserve marketing continuity. Because both offline and online marketing tactics drive traffic to your financial site, you want to provide a seamless brand experience. Imagine how jarring it would be for your end users if your institution were to launch a rebrand via an email or direct mail campaign, yet not have that same experience carry over to the website. Just as the logo at the branch should match the logo on a statement stuffer, most certainly it should be the brand mark found on the website. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Indiana enters multi-state lawsuit over immigration orders

first_imgINDIANAPOLIS — The State of Indiana is among 17 states suing over President Obama’s recently announced executive order on immigration.Last month, President Obama announced executive actions that could spare five million illegals living in the United States from being deported.State officials are joining the lawsuit that seeks to have the executive order ruled unconstitutional.Governor Mike Pence said in a statement, “This lawsuit is not about immigration. It is about denying states such as ours the opportunity to be represented in policy making through our elected members of Congress.”“This lawsuit seeks to have the federal courts restore the rule of law and proper balance to our constitutional system of government. I encourage the President to rescind his executive order and immediately begin to work with Congress to pass legislation that will secure our nation’s border and update our immigration laws.  That is the proper way to deal with this or any other issue our nation faces.”last_img read more

Amazing Maria chasing Group One hat-trick in Matron Stakes

first_img David O’Meara’s filly has proved beyond doubt there was no fluke about her shock victory in the Duke of Cambridge Stakes at Royal Ascot by securing back-to-back top-level triumphs in the Falmouth Stakes at Newmarket and the Prix Rothschild at Deauville. Amazing Maria is joined on the trip from Britain by the Marco Botti-trained Euro Charline, last seen finishing fourth when defending her crown in the Beverly D. Stakes at Arlington Park in Chicago. Press Association Amazing Maria is set to face nine rivals when she bids to complete a Group One hat-trick in Saturday’s Coolmore Fastnet Rock Matron Stakes at Leopardstown.center_img The home team is headed by 1000 Guineas and Nassau Stakes heroine Legatissimo. David Wachman’s stable star had the option of taking on the boys in the Qipco Irish Champion Stakes on the same card, but instead sticks to her own sex and drops back in distance to the mile. The supplemented Ainippe is an interesting contender for Ger Lyons, stepping up in class following a couple of Group Three successes this summer. Brooch, Iveagh Gardens, Military Angel, Raydara and Steip Amach complete the Irish contingent, with Alain de Royer-Dupre’s French raider Cladocera rounding off the field. last_img read more