North Yorkshire chippy to open exact replica in China after runaway success

Chinese customers tucking in to their fish and chips A fish and chip shop in North Yorkshire that has become a hot spot for Chinese tourists has announced plans to open a replica restaurant in China. Authentic Yorkshire fish and chips will soon be available in the southern Chinese city of Chengdu, by popular demand. Scotts Fish and Chips currently has more than 100 Chinese visitors each week. Such is popularity that owner Tony Webster has agreed to open a sister restaurant in China for customers who are unable to make the 8,202 km trip for the battered fish. The cultural fascination with the quintessentially British supper first began in 2015 when Chinese President Xi Jinping ate fish and chips with then Prime Minister David Cameron. On the A46 near Bilbrough, the main route from London to York, the shop provides a welcome day trip for tourists eager to taste a menu fit for the President with busloads of tour groups visiting the premises. The fish and chip shop has delighted in the influx of customers, even translating its menu into Mandarin and Cantonese, to make sure tourists feel welcome. The footage of the visit by the President features prominently on the Scotts website and to celebrate Chinese New Year, they featured in a video with the caption: “2019 Is The Year Of The Pig, But It’s Always The Year Of Fish And Chips”.   Chinese customers tucking in to their fish and chipsCredit:Charlotte Graham Mr Webster said that over the last two years Scotts has seen a huge increase in the number of bookings made by Chinese tour guides. He said: “Our own marketing is paying dividends and this year we have seen a 15-fold increase in the number of Chinese coach parties paying Scotts Fish and Chips a visit.“This week alone we served more than 100 Chinese tourists in three separate groups. And once here in addition to tucking into fish and chips, they insist on taking photos both inside and outside the restaurant with the staff.“It is a real occasion for them and one they want to share with their friends and family when they return home.”The publicity, Mr Webster said, had turned his restaurant into a “household name” and he now hopes to crack the Chinese market at home. “On the back of this I was approached by a consortium of Chinese businessmen keen to recreate Scotts in the southern Chinese city of Chengdu,” he said.”It will be a facsimile of what we have alongside the A64 at Bilbrough.”This is an incredibly exciting prospect – one that I could never have imagined 12 months ago.” Scotts puts its growing Oriental market down to an online campaign: “Thanks to launching a Chinese website on Weibo, and the use of the Wechat messaging app widely used in the Communist country, Scotts Fish and Chips has seen a large increase in the number of Chinese coach parties stopping off for a bite to eat.”  Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. read more